2024 is the year of evolution and change, with powerful movements that directly shape and influence colours. The climate emergency, the artificial intelligence revolution, our evergrowing need for well-being and tranquillity, the colours of 2024 reflect all of this at once, to form a remarkable palette.
The palette brings together organic and natural colours, reflecting our
world, and its crucial preservation. Rich, saturated, and dynamic colours
which symbolise, among other things, our ever-growing connectivity to the
digital world. A collection of distinctive neutral tones, that echoes our quest for well-being and continuous awareness, with exceptional colours, token of a gentle bliss.
The 2024 palette has a myriad of definitions and expressions.
It communicates with confidence and shines through with authenticity.